Aaron Woods for State Senate


May 2022

About the Race

Running in a competitive Democratic primary for a redistricted Senate seat, Aaron Woods hired us to help convey his diversity of experiences and broad coalition into a clear message to voters. Aaron faced a strong opponent with deep connections to critical endorsing organizations. We helped Aaron build his base of support to balance the resources pouring in to help his opponent, and land on the right messages to resonate with his suburban district. Aaron ultimately secured the Democratic nomination for Senate District 13 with an over 10% margin of victory.

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